The sugar produced at the AGRANA refineries in Tulln and Leopoldsdorf is sold to end consumers and the food processing industry under the Wiener Zucker brand. Both attractive packaging design and consistently high quality levels are the keys to the success of Wiener Zucker. It is for these reasons that our brand has long enjoyed such an outstanding reputation among Austrian consumers.
The unparalleled range of Wiener Zucker varieties is inextricably linked to the sugar culture of Austria and its tradition of cakes and pastry delicacies. Whether Sachertorte, pancakes, semolina or Salzburger Nockerl – one ingredient makes all of these famous desserts unmistakeable: Wiener Zucker!
In addition to the various beet sugar varieties, FAIRTRADE certified raw sugar is also marketed under the Wiener Zucker brand. The products Demerara brown sugar cubes, crystallised raw sugar and Brauner Zuckerillo are all sourced from a FAIRTRADE licensed cooperative in Malawi (East Africa).