Wiener Zucker in Food Retailing

The products sold under the traditional Wiener Zucker brand are as diverse as our local pastry tradition. Whether it’s Sachertorte, pancakes, semolina or Salzburger Nockerl – one ingredient makes all of these famous desserts unmistakeable: Wiener Zucker!

The sugar is produced at AGRANA sites in Tulln and Leopoldsdorf, both in Lower Austria. It is then sold on to end consumers and the food processing industry under the Wiener Zucker brand. Customers appreciate both the attractive packaging design as well as the consistent quality level. It is for exactly these reasons that the Wiener Zucker brand has long enjoyed such an outstanding reputation among Austrian consumers.